The day has arrived. Pantone, the color connoisseurs who we let dictate what colors are trending for the year, are ready for 2024.

Jeans are a part of fashion culture. Dressed up with a button up and blazer or dressed down with a graphic tee, the common blue jean has become a staple in every closet. One might say that they’ve been around forever, but how and when did they originate? Let’s take a history lesson back to 1853.

Viva Magenta. It's a vibrant statement color, but how do you wear a color with such boldness? Here's how we take inspiration from the 2023 color of the year.